"Aesthetics are your problem and mine. Nobody else’s. The fact of the matter is, I want everything we do — that I do personally, that our office does — to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks that it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares."
— Saul Bass (via christophersebela)